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MY RESUME

Summary

 

Creative digital marketing and social media professional that meets challenges with resourcefulness. Excellent verbal and written communication skills. Exceptional organizational skills. Savvy in various social media platforms such as Facebook, Twitter, Instagram, Flickr, YouTube, Pinterest, and Snapchat.

 

 

Education

 

Loyola Marymount University, Los Angeles, CA Bachelor of Arts Degree in English with an emphasis in writing,

Magna Cum Laude, May 2015.

 

Professional Experience

Innovative Dining Group West Hollywood, CA
October 2017-Present

Marketing Specialist

  • Brand management of 5 restaurant concepts including 11 locations

  • New Restaurant Openings: define key consumer targets, execute all creative for pre and post openingadvertising, design operational items including menus, uniforms and all in house promotional pieces, final day execution of Opening Parties for 1,000+ guests

  • Develop annual marketing goals by identifying creative ways to leverage existing brand loyalty and manage execution of marketing plans

  • Budgeting and planning of all advertising spend for all restaurants

  • Manage on boarding of all food delivery platforms from menu development to marketing initiatives

  • Supervise creative agencies on small and large design projects including print ads, restaurant collateral, and holiday promo videos and ads

  • Oversee & plan monthly PR goals, media events, and brand campaigns, in coordination with PR teams
    to continue driving strong brand awareness from media writers and influencers

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Innovative Dining Group West Hollywood, CA
August 2016-October 2017  

Marketing Assistant

 

  • Plan & implement marketing campaigns for all brands

  • Update menus using InDesign/Illustrator, distribute new menus & update online platforms.

  • Manage all 3rd party reservations, including mobile apps and luxury concierge programs

  • Main contact for all filming and other marketing or promotional events.

  • Curate group event media lunches/dinners

  • Project management, brand management, and execution of various events. Including initial planning,

  • paperwork, rentals, coordination with catering/kitchen staff, set-up/decor and final execution

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Innovative Dining Group West Hollywood, CA

August 2015-August 2016

Events Assistant

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• Increase Instagram followers by implementing social media best practices and trends

• Manage and write content for all catering social platforms

• Maintain current information in corporate databases for business contacts and consumers

• Provide administrative support to the Events Manager

• Create proposals and contracts, catering to each client’s individual needs for select restaurants and off-site catering

• Liaise between events department and restaurants in regards to bookings and update events calendar

• Coordinate and organize all events ranging from 20 to 600 guests i.e. the 2015 Emmy and 2016 Oscars parties

• Conduct market research and analysis to gauge competitiveness

• Edit and design restaurant brochures and look books for catering and events marketing material

• Orchestrate marketing outreach to past and potential clients

 

Universal Music Group- Interscope Records Santa Monica, CA

September 2014- March 2015

International Marketing Educational Temp

 

• Managed social media accounts, including Pinterest and Instagram

• Conducted research to identify social media best practices and trends

• Completed travel itineraries for promotional trips with artists including Maroon 5 and Madonna

• Prepared weekly market trends & competitive sales analysis research reports for artist management

• Researched and distributed other sales information using MusicMart and Soundscan for campaign tracking

• Assembled expense reports to track promotional costs for artists such as OneRepublic and Imagine Dragons

 

Blue Microphones Westlake, CA

June 2014- August 2014

Marketing/PR Summer Intern

 

• Wrote and prepared pitches to promote new products including the launch of Mo-Fi headphones

• Assembled media clips to create a visual of coverage for previous campaigns

• Wrote, updated and maintained content for all social media platforms

• Corresponded with coverage outlets and contacts to promote new marketing opportunities

• Prepared monthly reports in order to track ongoing and pending coverage

• Drafted emails to executives including summary of monthly coverage

• Researched new outlets and contacts for specific products such as the Snowball Ice and Yeti Microphones

 

laChambre Public Relations Los Angeles, CA

January 2014- April 2014

PR Intern

 

• Created target lists of potential celebrities in order to promote new designers including Katharine Kidd

• Prepared clothing for stylists to pick up 

• Helped stylists choose clothing for specific award shows or other events

• Prepared press clips featuring designers such as Elie Saab and Osman

• Verified and ensured the designers were given credit in all media coverage

 

Andrew’s Express Jewelers Valencia, CA

May 2013-August 2013

Marketing Assistant

 

•Oversaw logo design working closely with designers to create an engaging and effective logo

•Managed and developed online and print marketing strategies

•Wrote content for website including the homepage and various sections

•Established social media accounts and developed content for Yelp, Facebook and other social platforms

 

Skills

 

• Excellent creative writer on all media platforms including social, digital and print

• Equipped with computer skills including extensive knowledge of Microsoft Office, Pages, Keynote and WordPress

• Proficient in Adobe Creative Suite - Photoshop, InDesign, Illustrator 

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